七彩U选便利店(diàn)

设计说明：

此项目受业主方委托，完成原形店(diàn)设计标准+品牌形象视觉识别系统。从而完善委托方的商(shāng)业配套产品線(xiàn)，更好的把服務(wù)终端延伸至社區(qū)、大商(shāng)业體(tǐ)内，并竖立子品形象，服務(wù)于客户。

一提到七彩大家一定会想到云南，无论武帝传说、还是云岭之南雨后的彩虹，还是彩色的梯田，七彩都深深的刻在人们的心中，一个美丽的地方，一生不可(kě)不云的旅游盛地。

这次我们用(yòng)七彩来主要體(tǐ)现的是一个品牌，同时七彩也代表一种服務(wù)，多(duō)样性的产品，多(duō)样且有(yǒu)温度的服務(wù)。

“U”一个花(huā)瓣的形态，表达品牌绽放美好生活的理(lǐ)念。七个象征昆明市花(huā)（茶花(huā)）花(huā)瓣组成的 “U”形字母形状，巧妙的设计赋予了标识以独特的识别形象。

同时“七个花(huā)辦数量” 又(yòu)代表多(duō)和丰富的直观信息，體(tǐ)现了七彩U选便利店(diàn)内的产品齐全丰富，提供给众多(duō)消费者以更多(duō)的选择，极大的满足各阶层顾客的需求。

标准色采用(yòng)了光學(xué)色谱中的赤、橙、黄、绿、青、蓝、紫七种颜色，不仅给到人们色彩缤纷强烈视觉冲击力，也表达“七彩U选”品牌给社会带来的五彩缤纷的美好

的生活方式以及给人们带来更好的生活品质。

This project is entrusted by the owner to complete the prototype store design standard + brand image visual identification system. So as to improve the client's commercial supporting product line, better extend the service terminal to the community and large business, and erect the sub product image to serve customers.

When it comes to colorful, you will think of Yunnan. Whether it is the legend of Emperor Wu, the rainbow after the rain in the south of Yunling, or the colorful terraces, colorful are deeply engraved in people's hearts. It is a beautiful place and an indispensable tourist destination in your life.

This time we use colorful to mainly reflect a brand. At the same time, colorful also represents a kind of service, a variety of products and a variety of services with temperature.

"U" is the form of a petal, which expresses the concept of a brand blooming a better life. The "U" shaped letter shape composed of seven petals symbolizing Kunming Flower (Camellia) gives the logo a unique identification image with ingenious design.

At the same time, "the number of seven flower offices" also represents more and rich intuitive information, which reflects that the products in the colorful u-choice convenience store are complete and rich, providing more choices to many consumers and greatly meeting the needs of customers at all levels.

The standard color adopts the seven colors of red, orange, yellow, green, green, blue and purple in the optical chromatography, which not only gives people a strong visual impact, but also expresses the colorful beauty brought by the "colorful u-choice" brand to the society

And bring people a better quality of life.