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失重宝藏

O!Get

  • 业主:北京优品酷卖科(kē)技
  • 状态:已完成
  • 年份:2021
  • 类型:零售
  • 城市:北京
  • 面积:1500
  • 主创人员:王证翔

设计说明:

生活之外的另一种生活

当下年青人的生活习惯变了,他(tā)们不追求奢侈品,不追求安逸,而随着经济的崛起,当下年青人更注重生活品质,一种随性,有(yǒu)自已的私属领地空间,文(wén)化也同样与世界时代同步。

他(tā)们更容易接受新(xīn)事物(wù),同时也是新(xīn)事物(wù)的创造者。就像现在大家常聊的元宇宙,也同样是给年青人的一种生活之外的生活。


这次的案子接受业主委托,我们一起打造一个适合当下年青人的新(xīn)概念零售空间。

寻宝动線(xiàn),结合特定的商(shāng)品类别,让空间更有(yǒu)趣味。

區(qū)域划分(fēn)与主题式场景让商(shāng)品与空间互动,注重视觉传达给顾客的暗示,一种对未知探索的向往

时时刻刻给顾客传递的信息:年轻 , 未来, 潮流

 

A life other than life

At present, the living habits of young people have changed. They do not pursue luxury and comfort. With the rise of the economy, young people pay more attention to the quality of life. They are casual, have their own private territory space, and their culture is also synchronized with the times of the world.

They are more receptive to new things and are also the creators of new things. Like the meta universe we often talk about now, it is also a life outside of life for young people.


This case is entrusted by the owner, and we will work together to create a new concept retail space suitable for young people at present.

Treasure hunt moving line, combined with specific commodity categories, makes the space more interesting.

Regional division and thematic scenes allow the interaction between goods and space, pay attention to the visual hint to customers, and yearn for unknown exploration

Message to customers all the time: youth, future and trend

地址:深圳市南山(shān)區(qū)香年广场D座中建南方大厦1F

電(diàn)话: +86-755-2681 7772

邮箱: szican@163.com

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